When content that is posted and published online is shared extensively between digital users, it is considered as ‘gone viral’. Viral content, by its nature, captivates users and drives them to share with their contacts, who in turn do the same, thus causing a viral effect.
Because of the nature of viral content to provide enormous traffic to a business and / or to drive publicity, organizations and content strategists strive to plan strategically in creating such content. Organizations, such as T-Mobile, and others for example have created videos that have had a viral effect.
Although viral content does bring enormous publicity to an organization, it’s unclear how it may impact in other ways. Many have suggested to instead build viral content for its specific audience rather than the public at large.
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