Conversions don’t necessarily mean sales on your website. A business can define various types of conversions along its specific customer journeys. Conversions include but are not limited to the following:
- Leads captured
- Sales on a website
- Click to call
- Site Search
- Spending more than a specific time on a page
- etc.
Each business must define the various types of conversions that it must have to measure the effectiveness of its visitor’s journey through its digital space.
Back to Digital Marketing
Read more: