Conversions don’t necessarily mean sales on your website. A business can define various types of conversions along its specific customer journeys. Conversions include but are not limited to the following:
- Leads captured
- Sales on a website
- Click to call
- Site Search
- Spending more than a specific time on a page
Each business must define the various types of conversions that it must have to measure the effectiveness of its visitor’s journey through its digital space.
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