Content should be unique and worth sharing. In fact, your content needs to stand out from the rest because only then does it become worth sharing with your audience. Social media is all about sharing and people like to share content for different reasons. It could be because of social validation or it could be because of entertainment. Whatever is the reason for your wanting to share content, here are 10 attributes and characteristics for building viral and engaging content.
- Should give rise to emotions
Your content should arouse the interest of the reader to such an extent that he or she reacts emotionally to your content. Any content that makes the reader feel a sense of awe will become viral and engaging in a very short period of time.
- Give a clear call-to-action
Your content must give a clear call-to-action. If you want your content to go viral then make sure that the content is useful as well as educational and more importantly it should be practical. People love to share content that has a practical use. This is a reason why informational how-to lists are so engaging and sure to go viral.
- Make the content very readable
When content goes viral it is because it is immensely readable. When your content contains information of a groundbreaking nature it will become viral in a very short span of time. And, to make your content appealing to a large audience you need to make sure that your content is readable even to a ninth grader.
- Titles and introduction should contain powerful words
It is not always easy to get people to click on the title of a piece of writing. Secondly, it is hard to make a person read all the content in front of him or her. The best way to get people interested and to make them maintain that interest is by loading the title and introduction with powerful words.
- Make people trust you
Content is normally only shared if it is credible. Your content should aim to build trust and this is best achieved when you insert quotes by authorities in their field. A personal story is also a good way of creating viral engaging content.
- Visually appealing
Content that is visually appealing will go a long way in becoming viral and engaging. You should not limit visual content to just images but you should also include typography as well as a suitable layout. Adding photos to tweets is a good idea.
- Use peak hours to publish your content
There is more to viral and engaging content than just using the right words. You also need to know what the best time to post your content is. Weekends are a good option and so too is publishing your content on Mondays and Tuesdays.
- Make the content identifiable
Your content should include something that people are able to relate to. So, make sure that you highlight something that people can relate to and are accustomed to.
Gartner Program and Portfolio Management Maturity Model
- Make your content spontaneous
The more spontaneous your content is the more likely it is that it will become viral and engaging. Try to create content that has something unexpected in it as this is a great way of making your content engaging.
- Content should be genuine
Nothing succeeds like genuine content. This does not however mean that you have to engage in using costly videos. Rather, you need to create content that reflects your passion for your product.
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