Your business processes should constantly refine your content creation and publishing strategies and tactics by analyzing various site related metrics. These metrics should be gleaned from the various platforms where you publish your content. These include but are not limited to;
- Facebook Ads
- Twitter Ads
- Pinterest Ads
- Google Adwords
- etc.
Metrics that can help you gauge the effectiveness of your content marketing and management plans include the following:
- Customer engagement (includes likes, re-pins, comments, etc.)
- Customer engagement for various types of content
- Viral behavior of various types of content
- Overall content performance for various content platforms (e.g. social media, blogs, websites)
Back to Content Management Strategy
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