Book Title: Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
This book teaches you the importance of Marketing, Advertising, and PR; to help take your company to the future. This book explains how all the mega brands haven’t spent a single cent on traditional marketing techniques and instead are now resorting to new strategies and tactics to advance their marketing agendas for the online and digital world. These new growth hacks and new strategies allow them to replace the old rustic tools in favor of more scalable, traceable, and testable methods.
This book covers the following:
- Teaches you about new marketing strategies and techniques and their importance
- Shows you how growth was made by major brands today using these methods
- Talks about how traditional marketing techniques are costly and now mostly useless
- Teaches you about the new tools that will help your business in the online and digital world
- How your business and products need to be modified every now and then for more exposure and increased reach.
- Talks about companies such as Dropbox, Facebook, Twitter, and Airbnb
- A great way to learn about how the future will roll out in terms of brand marketing techniques
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