The following topics must be addressed as part of an organization’s online marketing and digital marketing.strategy.
Clarifying Goals and Objectives of Online and Digital Marketing
- Linking online marketing goals with a business’s value proposition
- The fundamental truths of online marketing (building online relationships, projecting the right image, providing value, driving traffic, maximizing ROI)
Planning for online marketing
- Basics of online marketing
- Online marketing terminology
- Market segmentation
- Competitive analysis
- Understanding customer journeys
- Defining user experiences
Search Engines and Search Engine Optimization (SEO)
- Significance of search engine organic traffic in a business’s online traffic strategy
- SEO and search engine algorithms
- Relevance of search engine keyword choices in online marketing
- Relevance of keyword choices in site and other digital asset design
- Planning content marketing efforts to drive online traffic
- Ten tips for choosing the right keywords for your business
- Search Engine Optimization (SEO) Tips, Practices and Guidelines
Online channels
- Planning for online channels – Which ones are better?
- Social media
- Search Engines
- Use of Apps
Building Online Relationships
- E-mail marketing
- Online messaging
- Use of Whatsapp in online marketing and relationship building
Pay Per Click (PPC) Advertising
- Budget planning for PPC (Pay Per Click) campaigns
- The strategic choice between Facebook Ads and Google Display Network (GDN)
Conversion Optimization
- The most obvious mistakes for lower online conversions
- Facebook marketing mistakes and how to avoid them
- Optimizing the use of call-to-action buttons for more conversions
- Landing Pages that Convert – Best Practices and Guidelines
- Psychological tips and triggers in online and digital marketing
Audience planning and analysis
- Finding the best source for your business’s audience
Copywriting
Social Media Marketing
- Use of special tags to boost social media reach
Latest Trends
Online branding and advertising
- Identifying your brand’s voice
Data Analytics and Insights
- Data Visualization tools to understand business insights
- Data driven marketing
- Big Data
Advertising
- The comeback of native advertising and its role in the online world
Online marketing tools
- SEO Tools
- Keyword Planning Tools
Online marketing automation
- Marketing process automation
- Marketing automation tools
Understanding online marketing consulting services
- SEO Agencies
- Social media agencies
Other
- Live video streaming as a major source of traffic
Digital and Online Marketing Resources
- The future of marketing and advertising
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing
- Learn search engine optimization and digital marketing strategies
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