‚Č° Menu
Digital and Online Business Courses

Online and Digital Marketing Strategies

online marketing strategies

The following topics must be addressed as part of an organization’s online marketing and digital marketing.strategy.

Clarifying Goals and Objectives of Online and Digital Marketing

  • Linking online marketing goals with a business’s value proposition
  • The fundamental truths of online marketing (building online relationships, projecting the right image, providing value, driving traffic, maximizing ROI)


Planning for online marketing

Search Engines and Search Engine Optimization (SEO)

  1. Significance of search engine organic traffic in a business’s online traffic strategy
  2. SEO and search engine algorithms
  3. Relevance of search engine keyword choices in online marketing
  4. Relevance of keyword choices in site and other digital asset design
  5. Planning content marketing efforts to drive online traffic
  6. Ten tips for choosing the right keywords for your business
  7. Search Engine Optimization (SEO) Tips, Practices and Guidelines

online marketing strategy

Online channels


Building Online Relationships

  • E-mail marketing
  • Online messaging
  • Use of Whatsapp in online marketing and relationship building


Pay Per Click (PPC) Advertising

  • Budget planning for PPC (Pay Per Click) campaigns
  • The strategic choice between Facebook Ads and Google Display Network (GDN)

Conversion Optimization


Audience planning and analysis

  • Finding the best source for your business’s audience


Social Media Marketing

  • Use of special tags to boost social media reach

Latest Trends

Online branding and advertising

  • Identifying your brand’s voice

Data Analytics and Insights

  • Data Visualization tools to understand business insights
  • Data driven marketing
  • Big Data


  • The comeback of native advertising and its role in the online world

Online marketing tools

  • SEO Tools
  • Keyword Planning Tools

Online marketing automation

  • Marketing process automation
  • Marketing automation tools

Understanding online marketing consulting services

  • SEO Agencies
  • Social media agencies



  • Live video streaming as a major source of traffic


Digital and Online Marketing Resources


Back to Digital Marketing Training