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Landing Pages that Convert – Best Practices and Guidelines

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A good marketing campaign requires an outstanding landing page. Without it, it becomes impossible to monetize your marketing campaign. The good news is that there are several tips that can help you create a highly successful landing page. In fact, there are some things that you must do and there are also some things that you should not do. Here is a look at 15 must-follow landing page creation guidelines.


  1. Inform your visitors about what they get

At the very outset it is important to understand what makes visitors to your site fill out the contact form on the landing page. You need to inform your visitors about what they would get in return. You can entice your visitors to fill out the contact form by offering free consultation or you could give them a free ebook. Anything that will motivate a visitor to contact you is bound to make your landing page more successful. Thus, the first thing that you need to do when creating a landing page is tell your visitor exactly what he or she gets in return for filling out the contact form. Make sure that your value proposition is easy to understand and it should also be fairly obvious to the visitor that filling out the contact form will benefit him or her in a tangible manner.

  1. Keep your landing page as uncluttered as possible

Secondly, when creating a landing page, make sure that you don’t add too much clutter to it. The design of the landing page should be as minimal as possible and there should be enough space on the landing page for you to convey a message.

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  1. Compelling call-to-action

Thirdly, when adding a Call-to-Action you need to make sure that it is very compelling and strong. The stronger and more powerful the call-to-action is the more likely it is that you can convert your visitor into a paying customer. Make sure that your call-to-action makes the visitor understand that he or she is going to benefit a lot by filling out the call-to-action. The language you use should be easy to read and it should also engage the reader.

  1. Place your call-to-action near the top of the page

While creating a call-to-action you need to make sure that it is properly placed on the landing page. If you place the call-to-action where the reader needs to scroll down to the bottom of the page then your call-to-action will not prove to be effective. The right way of placing the call-to-action is by putting it as close to the top of the page as possible.

  1. Use the right kind of language

When creating content for your landing page you need to make sure that you use language that the reader finds easy to understand. Avoid using jargon pertaining to a particular industry and don’t try to make an impression on the reader by using fancy language.

  1. Make your content informative

The content on your landing page should contain just enough information to make your reader interested in whatever you are trying to sell or promote. When creating content you need to mention important aspects about your product or service. Make the content as readable as possible and be sure to use language that the reader finds easy to assimilate and remember.

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  1. Make verifiable claims only

While many companies like to boast about how good their products or services are, you need to make sure that you don’t make bombastic claims unless you can prove them. One way of making the reader believe your claims is by providing client testimonials as this helps to make your claims more credible.

  1. Content should be easy to scan

Another important aspect of landing page creation is to make sure that the content is easy to scan. To make your content easy to scan you should consider the benefits of using bullet points to highlight and inform the reader about the benefits your product or service offers.

  1. Add relevant images

There is more to creating content than using the right language. To make the content more powerful it is important that you spice up the content by adding useful images. Be sure to use images that reinforce what your content says and the images should also show the reader that your product or service offers real value. Using videos to inform the reader about your products or services is a good way of making your landing page more effective.

  1. Don’t try to fool people

Your landing page should not contain content or images that lead your visitors astray. You need to make sure that your visitors remain glued to your pages and to make sure that this happens, you need to remove links and any other form of navigation that takes your visitors away from your site. These links are nothing but an unnecessary distraction that should be avoided at all costs.

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  1. Target a specific type of visitor

A big mistake made by people who don’t know how to create the right landing page is that they try to create one that appeals to everyone and anyone. Before creating your landing page you need to research who are the people that are most likely to buy your products and services. Then, when you know who these people are, you can then speak in their language and make sure that your landing page is designed to appeal to them and their main requirements.

  1. Be sure to test your landing page

Once you have created a landing page, there is more work to be done. One thing that you should do after creating your landing page is test it to see how effective it is. You need to know which landing page (out of the different ones that you have created) works best for you. Changing the language can help make your landing page more effective.

  1. Don’t ask too many questions

When speaking with your visitors through your landing page you need to make sure that you don’t flood them with a lot of questions. The contact form should be as brief as possible and it should only ask for basic and important information.

  1. Make your landing page specific

A landing page also needs to specific. One that is generic has little chance of success. So, if you are claiming something make sure that you provide proof of your claims.

A landing page in order to be successful should be precise and the claims should be verifiable.

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  1. Make your landing page mobile friendly

Finally, when creating a landing page you need to make sure that it is mobile-friendly. Many of the visitors to your site will be using mobile devices. So, makes sure that your landing page is mobile-friendly. If necessary, create a landing page that is meant only for mobile users.

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