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Establishing a Content Marketing Process – Online Course

in Content Marketing Courses

This tutorial covers the key components of establishing a content marketing process in any organization. A content marketing system ensures that an organization consistently produces content for its audiences and publishes them for  their consumption.

Key topics in this digital course include the following:

  • The content marketing process
  • Formulating an effective content marketing strategy
  • Understanding audiences
  • Content marketing formats
  • Using content marketing to generate leads
  • Using content marketing to convert leads
  • Using content marketing to reinforce branding
  • Using content marketing to establish customer loyalty
  • Content marketing tools
  • and more

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