This tutorial covers the key components of establishing a content marketing process in any organization. A content marketing system ensures that an organization consistently produces content for its audiences and publishes them for their consumption.
Key topics in this digital course include the following:
- The content marketing process
- Formulating an effective content marketing strategy
- Understanding audiences
- Content marketing formats
- Using content marketing to generate leads
- Using content marketing to convert leads
- Using content marketing to reinforce branding
- Using content marketing to establish customer loyalty
- Content marketing tools
- and more
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