This course reviews advertising on both Facebook and the Google Display Network and reviews their pros and cons. Specifically, this course reviews the following:
- Nature of audiences on both networks
- Volume of traffic
- Nature of audiences
- Balancing between high traffic, targeted traffic, and cost
- The challenge to fish and build for the right digital audience
- Using the two networks on a longer term.
- The short and long term value of Facebook and GDN
- Nurturing digital audiences on both lists
- How to couple Content Marketing with Facebook and GDN advertising
- and more.
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