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What is Keyword Research in SEO?

in Digital Marketing

Keyword research is an important step when optimizing a page or a site. A business for example may want to focus on teaching its audience playing golf. In that context, keyword research helps in surfacing all the keywords or keyword phrases that users are searching for in the realm of learning to play golf. Those keywords or keyword phrases can help the site owner to focus on creating content around those words and phrases. That then can help in driving relevant traffic to the website.

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