Book Review: The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
In this updated version of the textbook the author talks about the latest sales trends, real world examples, and tools that are successfully used in the online and traditional markets. In this fifth edition, the author talks about how these new rules of marketing and PR impact your business in the online and digital world. In addition, the book provides a complete step by step guide that acts as a road map towards modern marketing and PR. This book offers a rare experience, and teaches you about buyer and seller communications, increase in sales, and increasing the reach and visibility of ones business.
The book covers the following topics:
- Readers will be able to compare dozens of case studies, that have been revised.
- You will be able to see how the real world has dealt with content marketing, and inbound marketing strategies.
- The book informs you about different tactics that have been used over the course of years
- This edition offers fresh content
- There is a completely new chapter on services and sales
- The book covers Meerkat, Snapchat, Periscope and other social media platforms.
- An excellent resource to show the use of Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing.
- An excellent source of online and digital marketing and its use in the new world.
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