This video covers strategies and tactics on how to increase and boost online traffic and reach using Social Media.
Hello and welcome to the presentation on how to boost your online traffic through social media. Social media has become an important component of an organisation’s digital marketing strategy, so it needs special attention. This presentation will look at some of the tactics and strategies that you could employ to increase online traffic to your overall digital properties using social media.
Social Media Platforms
First of all, over the past few years we have seen that the use of social media platforms has skyrockets. That includes platforms such as Facebook, Linkedin, Pinterest, Google+, Whatsapp and Twitter and many other platforms. Social media has become an essential component of an organisation’s digital marketing strategy. More than a billion users are actively engaged with social media platforms. Facebook alone has more than a billion registered users. So, it definitely needs to be part of an organisation’s additional marketing strategy. The use of social media is also closely tied with mobile use. And we know that over the years, the use of mobile phones and gadgets has skyrocketed and the trend is continuously on the rise, so the use of social media accordingly is going to keep going up, so an organisation needs to pay close attention to that. So when it’s done correctly, the use of social media boasts higher ROI for normalisation, we have to look at those strategies and tactics as we will a little later in the presentation.
Different social media platforms have varying powerful features, so when combined together, social media can provide a major source for your online traffic.
Now we’ll look at some of the strategies for boosting social media traffic.
Defining and setting up your profile
The first point is about defining and setting up your profile. This essentially means that you take the time to define who you are as an organisation, what you have to offer and how you want your brand to be perceived. Once you define all that, then you have to make sure that you reflect all that in words in your social media profile. And you want to make sure that you use the right words that would hopefully get you found when people are looking for you for those products or services on the social media platform. So the message here, is take the time to define who you are, set up your profile in terms of text and images properly on the social media platform.
Refining and rebuilding a profile
The second strategy has to do with the refining and rebuilding a profile as your brand matures. This is a very important point. A lot of organisations make the mistake of defining the profile the first time they build the social media profile and then they never look back. It’s a big mistake. Obviously as time goes by, as your brand matures and as your organisation matures, a lot of what you have to offer is going to change as well. So you want to make sure that all that is reflected in your profile as time goes by.
Promotion of social media profile
Point number three has to do with promotion of your social media profile. Once you set up your profile, you want to make sure that you promote that profile using your other communication methods that you have established with your customers. So you could be sending out regular customer emails. We could have a website where you have your products or services or you could have a blog where you talk about your products and services. So you want to make sure that your social media profile is actively promoted on those external websites through email, through websites, through blogs, apps and so on. This will allow visitors who arrive at those digital properties to come and visit your social media profile, which is set up separately.
Define your content marketing strategy
The fourth point has to do with defining your content marketing strategy. This is a very important point and topic by itself. As your start promoting content on social media, you have to first define what kind of content you want to promote on social media that obviously depends on your audiences You also want to define what formats are you going to use to distribute content so it includes images, video, graphics, video graphics, animated videos and so on. You should be deciding on all that. And also of how you want your content to be distributed over social media. All that should be part of the strategy and some of that is covered later in the presentation.
Promotion of digital properties
The fifth strategy has to do with promotion of your other digital properties. You could promote your website and blogs on your social media platform or social media profile. So you could for example post links to articles on your website, on social media platforms. People who are visiting your social media profile on a social media platform could click on those links and go external to the social media platforms and visit your websites.
Cross pollinating other digital properties
Number six has to do with cross pollinating other digital properties audiences. As time goes by, you would have specific audiences on your different digital properties. So you want to set up a system where your audiences on specific platforms visit the other digital properties that you have. For example, posting a link for your blog article or a link for products and services of your website on social media will allow your social media users to visit those digital properties and vice versa. So you want to set up a system where you can cross pollinate audiences across your digital properties.
Participating with other social media brands
Point number seven has got to do with participating with other social media brands. So within social media, the competition is actively engaged with their customers and visitors and fans and what you want to do is, you want to be commenting on topics that your competition for example or brands are commenting on so that this will make you visible with their customers, visitors and fans.
Devising a user engagement strategy
Now point number eight has to do with devising a user engagement strategy. There are a number of ways you can engage your users on social media. You could simply just post content. Or you could for example, have polls. You could set up surveys, you could ask questions. So there are a number of ways you can engage your users. You should have a user engagement strategy and you want to communicate that strategy to your employees to make sure that the way of engaging your users and visitors and customers is based on that strategy.
Creating engaging content
Point number nine has to do with creating an engaging content, such as videographics, animations etcetera. There’s been the trend of organisations creating a lot of engaging content to have the viral effect to attract more visitors and fans. Your competition is obviously doing it so you have to invest the time and effort to create engaging content and there are a number of tools available that could help you in devising that content.
Expanding the use of social media to other domains
Point number 10 has to do with expanding the use of social media to other domains. So for example social commerce. So for example, you could be selling cotton services on your social media platform, rather than just on your website. Or for example, you could start off in customer service on your social media platform so you could explore using social media for other domains as well.
Using social media tools to facilitate the overall process
Point number eleven has to do with using social media tools to facilitate the overall process. As users mature in the use of social media, you’ll realise that your tasks are increasing, you’ll have to schedule posts, you have to post content on other social media platforms, you have to monitor hashtags. You have to monitor your competitions’ activit.es you have to listen on social media channels essentially. So this whole thing can become really complex. There are a number of social media tools available that can facilitate the overall process and make this whole thing efficient. So you want to make sure that you are investing in the right tools to make this whole process easier.
Building the right audience
Point number 12 is about building the right audience. As you engage with your users and visitors, one of your goals is that your contents and services and products get shared so you can attract more visitors and fans, so you want to make sure that you’re focusing on building the right audience with time.
Learning social media channel specific features
Point number 13 has to do with learning channel specific features. We mention a number of social media channels that are available out there, Facebook, Twitter, LinkedIn and so on. Each of those platforms have their own specific features and benefits that you could explore to grow your audiences and engage your users. So make sure that you are investing the time to learn those specific features for those platforms.
Promoting social media brand using paid advertising
Point number fourteen is about promoting your brand using paid advertising on those specific social media channels. Facebook for example has its own advertising system and LinkedIn has its own and Twitter has its own and so on. You could use and explore those paid advertising systems to grow your fan base and to expose your products and services and what your organisation has to offer.
Adjusting your overall social media strategy
The final strategy is about making sure that you are adjusting your overall social media strategy by relying on your metrics and insights. So, for example, as you start posting content you want to make sure review what content is getting more traction with your audiences. And based on what you see, you could change your content creation strategy. You want to make sure that you are constantly looking at metrics and driving the right insights from those reports.
With this, we have some to the end of the presentation, we hope you like the presentation. Please remember that digibizcourses.com brings training and consulting on various aspects of digital business. To stay up to date on future training content, please ensure to sign up on our website, thank you.