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Difference in traffic and leads between Facebook and Google Display Network (GDN) Advertising

in Online Display Advertising

This course reviews advertising on both Facebook and the Google Display Network and reviews their pros and cons. Specifically, this course reviews the following:

  • Nature of audiences on both networks
  • Volume of traffic
  • Nature of audiences
  • Balancing between high traffic, targeted traffic, and cost
  • The challenge to fish and build for the right digital audience
  • Using the two networks on a longer term.
  • The short and long term value of Facebook and GDN
  • Nurturing digital audiences on both lists
  • How to couple Content Marketing with Facebook and GDN advertising
  • and more.

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