There are more than a billion mobile based Internet users that in turn are necessitating the formulation of a sound mobile strategy for each business. Internet users are using mobile to conduct government services, perform online searches before buying retail products to travel services, conduct financial transactions, and conduct both personal and work related tasks. For businesses, therefore, a mobile strategy in this age is quite vital to ensure that they are capitalizing on the right opportunities.
Some of the relevant topics related to formulating a mobile strategy for a business include the following:
- Choosing the right mobile app development environment
- Understanding how mobile adoption is influencing your industry and business structure.
- Apps designing criteria related to user engagement, security, and back end operations.
- Build and distribute a strong portfolio of mobile apps
- Building a responsive and mobile website
- Enabling mobile customer engagement
- Improving search visibility through initiatives such as Google’s Accelerated Mobile Pages (AMP) technology
- Design for unified customer experiences across web, mobile, apps, and other digital properties
- Enabling the internal technology and systems for mobile
- Identify your audience’s specific mobile preferences and needs
- Business services alignment with mobile technologies in the market (e.g. iOS, Androd, wearables)
- Factors that drive mobile enablement decisions
- Measuring the success of a mobile strategy
- Internal enterprise processes that will be enabled by mobile
- Budget assessment for enabling the enterprise with mobile
- Defining how customer experiences will be altered for the better by going mobile
- Evolving needs of the business and their consideration in defining the mobility strategy
- Infrastructure requirements for supporting a mobilized workforce
- Enterprise applications that will be impacted as a result of mobile
- Depending on your business needs and mobile applications consider security in all steps
Articles on Mobile Strategy
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